Sell It '26: Move Forward

Join us at our annual sell it event

September 24–25, 2026Denver, Colorado

Seawell Ballroom at Denver Center for the Performing Arts

Every move builds something bigger.

Sell It '26: Move Forward is SERHANT.'s annual flagship event, bringing together top agents, entrepreneurs, business leaders, marketers, and innovators from across the globe for two days of learning, connection, and future‑focused strategy.

Sell It '26 general session — a packed ballroom facing the main stage in Denver

what moving forward looks like

What's In Store

Nothing meaningful stands still. Sell It '26 is built around the conversations that move the industry forward: AI, adaptation, sales, branding, entrepreneurship, leadership, and the future of business. Here's what that looks like in Denver.

A moment from a previous Sell It event

01

THE LINEUP

Ryan Serhant on the future of the business. Tony Hawk on resilience, reinvention, and building a brand that outlasts any era. More names to be announced, and worth the wait.

02

MORE THAN A CONFERENCE

A private section at a Rockies game. High-energy experiences designed to get the whole room talking. A closing night at the immersive Meow Wolf Denver. Every experience is designed to put the whole network in the same room and make it one to remember.

03

SESSIONS THAT ACTUALLY MOVE YOU

Dedicated sessions on AI, sales strategy, and the technology reshaping how top agents work, including a first look at SMPLE 2.0.

Meet the speakers

Speakers

Ryan Serhant

Ryan Serhant

Founder & CEO, SERHANT.

Ryan Serhant

Founder & CEO, SERHANT.

Ryan Serhant built SERHANT. into one of the most innovative companies in real estate, spanning brokerage, media, technology, and education. Widely recognized as one of the industry's leading entrepreneurs, he continues to redefine how real estate is marketed, how brands are built, and how the next generation of business leaders earns attention.

Tony Hawk

Tony Hawk

Legendary Skateboarder & Entrepreneur | Founder, The Skatepark Project

Tony Hawk

Legendary Skateboarder & Entrepreneur | Founder, The Skatepark Project

Tony Hawk transformed skateboarding into a global phenomenon and built an enduring business empire spanning gaming, media, apparel, consumer products, and philanthropy. Widely regarded as the greatest skateboarder of all time, he has remained one of the most recognizable and relevant personal brands in the world.

Ryan Coyne

Ryan Coyne

Chief Experience Officer, SERHANT. | Columbia Business School | AI Strategist

Ryan Coyne

Chief Experience Officer, SERHANT. | Columbia Business School | AI Strategist

Ryan Coyne studies why people do what they do. Psychographics, belief systems, motivational wiring. He runs that lens through everything he builds, including the AI methods & tools thousands of agents depend on every day. He's coming to Denver to show you what changes when AI strategy starts with the person using it.

Greg Chan

Greg Chan

Chief Technology Officer, SERHANT. | Former Microsoft & Amazon Technology Leader

Greg Chan

Chief Technology Officer, SERHANT. | Former Microsoft & Amazon Technology Leader

Greg Chan has spent more than 25 years building technology at Microsoft, Amazon, and now SERHANT., where he leads the company's AI and technology strategy. He'll explore how AI is reshaping the future of sales, productivity, and real estate, and what today's professionals need to do to stay ahead.

Kelsey Lee

Kelsey Lee

Director of S.MPLE, AI Product & Agent Experience, SERHANT.

Kelsey Lee

Director of S.MPLE, AI Product & Agent Experience, SERHANT.

Kelsey Lee leads the AI product behind S.MPLE, SERHANT.'s proprietary platform built to help agents work smarter, faster, and more efficiently. She'll share how AI can eliminate busywork, streamline your business, and give you more time to focus on what matters most: your clients.

to be announced

More speakers to be announced. Ticket holders hear first.

Move Forward

The Program

Two days. Every session counts. Session details confirm closer to the event. Ticket holders hear first.

a new market. a new chapter.

Meow Wolf Takeover and
Denver Launch
Party

Meow Wolf Denver, Eemia

Denver's most immersive art experience, exclusively ours for the night, and a celebration of SERHANT.'s newest market. The best connections get made here.

Bizarre surroundings do something to the brain. They break the patterns that keep you thinking the same way. Meow Wolf is designed for that kind of disruption. Interactive, immersive, genuinely unexpected. And when the whole SERHANT. network is experiencing it together, the conversations that follow are the ones that become referrals, partnerships, and ideas you'll still be thinking about on the flight home.

Included with your ticket
Meow Wolf Denver, Numina

Sell It '25

Testimonials

I go to a lot of large events...This was by far the most optimistic and forward thinking (and fun!) event when it comes to business development, tech and innovation.

PJ Smith

PJ Smith

Naples, Florida

Absolutely incredible, thoughtful, inspiring, exciting….Completely fulfilled with the experience and so thankful to everyone who made this happen.

Sarah Raumaker

Sarah Raumaker

Orlando, Florida

Amazing and I don't know how many times I said 'Who does this?' I've been to a lot of conventions but never one that was so focused on the agent and their experience...homerun!

Todd Lee

Todd Lee

Arizona

Sell It 25 was the most amazing, organized event I have been to. I am so grateful and appreciative to all of the staff, speakers, and Ryan for making this week unforgettable.

Dylan Gaitman

Dylan Gaitman

New York City

Sell It '25 was the best sales conference I have ever attended. It was a perfect mix of informative and entertaining while allowing people to connect with other agents/brokers and industry professionals from all over the world.

Katie Doubleday

Katie Doubleday

Hamptons

I have worked for many traditional real estate companies, this is the first one where everyone left their egos at the door. The final night, the show, Universal Studios, every day was better than the last. The networking, invaluable. Thank you for giving us this amazing experience.

Josephine Traina

Josephine Traina

Atlanta

Join us in Denver

Claim your seat
in the room

SERHANT. agents, your rate is applied automatically at checkout.

SERHANT. Agent

$200 / attendee

Everything in General Admission, at your verified agent rate. Auto-applies at checkout for @serhant.com email addresses.

  • Everything in General Admission
  • Verified agent pricing
  • Closing night: Meow Wolf

General Admission

Early Bird Rate—Ends July 13

$675 / attendee

Full access to both days: every keynote, workshop, networking session, and the Meow Wolf closing night experience.

  • All keynotes & workshops
  • Lunch & networking
  • Closing night: Meow Wolf

Plan Your Stay

All events take place at Seawell Ballroom at Denver Center for the Performing Arts, Meow Wolf Denver, and Coors Field. For the most convenient experience, we recommend the following hotels.

Event Details

FAQs

    • September 24-25, 2026 in Denver, Colorado
    • Arrive early! Registration opens Wednesday, September 23, 11 AM–4 PM
    • Thursday kicks off with the Rockies vs. Diamondbacks (private section) and Market Madness at Seawell Ballroom
    • Friday is the full conference day, closing with the Meow Wolf Takeover and Denver Launch Party from 6:30-10 PM

  • SERHANT. agents, top agents, entrepreneurs, business leaders, marketers, and innovators worldwide. Whether you're building your brand, scaling your business, or staying ahead of the technology reshaping the industry, Sell It '26 is built for you.

  • Full access to both days: every keynote, workshop, and session. Plus the Rockies game (private section), Market Madness at Seawell Ballroom, and the closing night at Meow Wolf Denver. SERHANT. agents receive a discounted rate that auto-applies at checkout when you use your @serhant email address.

  • Accommodations are not included in your ticket. We recommend these hotels for the most convenient stay. Shuttle service to and from Meow Wolf on closing night runs from the Hyatt Regency Denver.

  • Two days of keynotes, workshops, networking, and immersive experiences. Ryan Serhant and Tony Hawk on the main stage. A private section at a Rockies game. An evening at Seawell Ballroom. A closing night at the immersive Meow Wolf Denver. Come ready to learn, connect, and move your business forward.

  • Everything is walking distance from our recommended hotels! We will be providing a shuttle from the Hyatt Regency Denver at Colorado Convention Center to Meow Wolf and back.

  • SMPLE is SERHANT.'s proprietary technology platform for agents. SMPLE 2.0 is the next generation. Sell It '26 includes a dedicated showcase where you'll see what it does and what it means for how you work.

  • One of the most immersive art and entertainment experiences in the country and the Denver location is extraordinary! The closing night is an exclusive SERHANT. takeover and a celebration of SERHANT.'s newest market. You don't need to know what it is before you walk in. Just come.

  • Shuttle service will run to and from Meow Wolf Denver from the Hyatt Regency Denver. Pickup times and logistics will be shared with registered attendees closer to the event.

  • Come dressed to impress but be comfortable. You'll be moving between keynotes, a baseball game, and a closing night at Meow Wolf. Think business casual with your personal edge.

  • The full experience is for in-person only!

  • Guests are welcome but must purchase their own event pass to access sessions and events.

  • All ticket sales are final. If you're unable to attend, you can transfer your ticket to another person by contacting our events team at hello@sellit.com.

  • We're here to help. For questions about registration, ticket transfers, event logistics, or anything else related to Sell It '26, contact our team at hello@sellit.com.